WHO WE ARE.
Hi! Thanks for checking us out. We are a team of creative professionals. Among us there are business strategists, design-thinkers and context experts. We realise social impact through designing life-improving products & services, through an entrepreneurial approach. For more information about our team and our board, please go here.
HOW WE DO IT
ProPortion’s mission is to accelerate the social entrepreneurial sector impacting low-income communities, by applying and spreading the power of design-thinking. We really try to understand people, and think in a user-centered way. We are currently developing three social enterprises; in Bangladesh, Colombia and Kenya. This way we create social impact we believe the world is in need of. We have therefore developed a personal approach that we continuously improve. Afterall, any method is outdated tomorrow. You can find it here. In addition to this, we also support NGO's and (multinational) companies with social business thinking. In case our approach and the tools we use are useful for your organisation, please check out the ProPortion Enterprise; www.proportionenterprise.com. Learnings are immediately applied in work we do our Foundation. A part of the dividend of ProPortion Enterprise will be re-invested in ProPortion Foundation's social enterprises in Colombia, Bangladesh and Kenya.
What we believe in.
Ideas, dreams, plans… big or small, we all have them. They are what make us grow. They strengthen communities, they push us forward.
Like increasing access to tasty arsenic-free drinking water in Bangladesh. Or bringing ways to make affordable qualitative prostheses for low-income amputees in Colombia. Running a training-centre in agri-preneurship & ICT in Kenya.
We believe in a world with a more fair proportion & distribution of wealth & wellbeing, and contribute to it via social entrepreneurship. This is a profit-making approach to create social impact. In this case, profit is a not an objective to enrich the shareholders but a means to re-invest in innovation and scale of impact. We aim to secure financial sustainability to scale and replicate solutions that deliver social impact, worldwide.
So if you believe in social entrepreneurship, and you’re looking for ways to support them, you want to be met with positivity, enthusiasm. Someone who says ‘can’. Who says ‘hey good idea let’s find a way to make it happen’.
At ProPortion that’s what we do. We will find a way to make it happen through social entrepreneurship at the heart of our doing.
We warmly welcome you to become part of our social enterprises. With your support we can have more impact -together. Please pass by for a coffee, a chat, or a brainstorm. Meet our colleagues in Dhaka and Nairobi. Or invest financially in one of our social businesses.
Please find us. We’ll do our utmost to find you first.
WE INCLUDE THE BOP Local consumer insights are always our starting point for designing appealing and affordable products & services for low-income communities. We therefore embrace the Base-of-Pyramid as part of a new business model; as suppliers, distributors, creative entrepreneurs, producers and consumers. They have the potential to contribute to solutions that make markets more efficient, competitive, and inclusive.
PORTION + PORTION = PROPORTION We have defined ten different desires and needs of our target group, which we call portions. This way, we come up with new ideas & concepts where different portions that strongly interrelate are brought together into a potential product-service system, we then call a “pro-portion”. This model helps to gain insights in the desires and needs of the target groups, which are all related to their well being.
DESIGN THINKING ProPortion has her roots in design agency Reggs. We embrace the power of design-thinking. This is a holistic approach to solve problems from a consumer centric perspective. ProPortion practices open source tools like lean start-up, human centered design, business model canvas, as well as self-developed tools.