In Bangladesh over 22 million people drink highly toxic arsenic contaminated water every day. Deaths caused from consumption of contaminated water amounts to approximately 20.000 a year. Rural communities in Bangladesh are drinking water that is not only contaminated with Arsenic but also has dangerous levels of Iron contamination & Fecal Coliform bacteria. Sadly, most of the rural households in Bangladesh are not aware of the contamination levels in their water source.
ProPortion Foundation, together with NGO Forum, are nurturing 'Sujol': an ambitious social enterprise that offers water quality testing services to the rural households in Bangladesh. In case the drinking water of any household is tested to be contaminated, Sujol helps them to identify appropriate water treatment solutions and guides them through the process of owning and using an affordable water treatment solution to purify their drinking water.
Together with NGO FOrum, ProPortion conducted Rapid Market Analysis in three Upazilas. The team Interviewed and observed several stakeholders like rural households, WASH entrepreneurs, Tube well installers and mechanics, local Government bodies, local NGOs, MFIs and Self Help Groups, existing social businesses and other rural entrepreneurs. This provided us with rich insights on water quality, water sources, income, market value chain, business culture, willingness to pay for water quality test services, local availability of safe water solutions, etc.
The insights from the Rapid Market Assessment, resulted in the design of a minimal viable product; a multi-parameter water quality test service, which we will start offering to households and other water well owners in the upcoming pilot.
WE ARE HIRING...
We are currently recruiting young micro-entrepreneurs from Sreenagar and Nawabganj Upazillas who are eager to be in the business of testing the quality of drinking water of households. The 10 most talented and self-driven entrepreneurs will be selected to be part of our 6 months pilot. Entrepreneurs need to be between 20-35 years old, with extensive experience in using a smartphone with internet.
Are you interested to be a Sujol Micro-Entrepreneur?
Do you know someone who might be a right fit for this profile?
ProPortion has been leading in the design of the marketing propositions and the initial ideas for self-sustainable business models. When revenues can cover the income of the micro-entrepreneurs and the back office operations, Sujol will be a scalable and sustainable intervention. The challenge is big. So, it is key that we prove a viable social business model designed for creating impact at scale.