I founded the ProPortion Foundation on July 2nd 2009 based on my passion for creating economic & social impact in developing countries by supporting companies and NGOs in realising social businesses. My passion has come to light while traveling through South-East Asia and Africa during half a year. Since then I was very driven to use my analytical skills developed during my study Applied Physics together with my practical experience in business development at TNO and design agency Reggs and training in Cradle to Cradle design.
Lydia is the head trainer for Vijana Reloaded. She has facilitated Design Driven Entrepreneurship at YALI (Young African Leaders Initiative) at the Regional Leadership Center (RLC) East and Central Africa. In addition to this, she is a Mandela Washington Fellow 2014 (Business and Entrepreneurship Track) and is the former President of Kakamega Youth Bunge Forum and National leader at National Youth Bunge Association.
Working with and for users at the BoP in emerging economies has made me feel that my contribution to LegBank is meaningful, challenging and exciting... all at the same time! This has kept me motivated along the way: from strategic planning through design and validation of our value proposition.
I hold a MSc in Strategic Product Design from TU Delft, a background in product development and a strong interest for entrepreneurship and business innovation. Combining both a creative mindset with a business rationale, has given me this opportunity which I believe contributes to the well-being of societies and its people.
My ability to arouse enthusiasm among others I consider to be my greatest asset. It is essential in my position of making LegBank a sustainable enterprise, managing the multi-stakeholder team and communicating about ProPortion's activities. My academic and professional experience ranges from Spain, France, Morocco to Colombia where I worked for a Micro Finance Institute. and volunteered with street children & former child soldiers. My time with them encouraged me to always strive for a human centered approach. My international experience has been essential to the development of my English, Spanish, and French language skills.
As a product designer I have rendered my services in consumer products, automotive and agriculture sectors, using a ‘design-thinking’ approach in creating sustainable product and service solutions to address the pressing needs of the underserved communities in the developing countries. I currently live in Bangladesh, from where I support ProPortion with a sustainable social enterprise to deliver arsenic free, safe and tasty drinking water to rural communities, called Sujol.
I am a Chartered Marketeer (Chartered Institute of Marketing, UK) as well as a graduate with Business Finance Degree from the University of Glamorgan.
My experience lies in in International Business Development, Marketing Strategy, Partnership Building, TV Production/Host, Brand Management and Customer Service functions for DHL, Virgin Mobile UK, East African Breweries Distributor and Nestle Foods.
In addition to program developer for Vijana Reloaded, I am also the founding director and CEO of 360 Degrees International, a social enterprise focused on accelerating women economic empowerment and the alliance of micro, small and medium enterprises.
As a youth and digital marketing trainer, I love to participate in projects that impact BoP communities, through changing the skillset, mindset and thought process of participants, leading to implementing thought plans and projects. This has enabled me to share my resources, and to feel valuable in being part of the change process that is so much needed on the ground.
In addition to my work as a trainer, I am currently pursuing my Doctorate in Marketing (Cape Peninsula University of Technology). As a country head consulting for Livity Africa on the pilot of the Google led initiative of imparting digital literacy skills, enabled me to deliver 17,000+ people in Kenya.
I support the LegBank from Colombia, where I work as a Certified Prosthetist/Orthotist, with a degree from the National Program of Prosthetics and Orthotics “SENA” in Bogotá. My role is to support LegBank in developing a model for provision of prosthetic services in rural areas. I therefore works with three rural orthopedic clinics. In the nearby future, I will also train other clinicians in working with the Majicast.
Born and brought up in Bangladesh, I am well aware of the problems in developing countries. My love to work closely with people and communities is well complemented by my academic background in ‘Anthropology’ and ‘Sociology’.
My contextual factors, passion for people and academic background, all together have guided me to build a career in the development sector. I started off my career with iDE-Bangladesh in the WASH program and gained immense experience and knowledge in project implementation and management on the field (both rural and urban context).
Along with my experience and skills in managing WASH projects, I bring with me lot of enthusiasm and energy to the ProPortion team for UDAY project in Bangladesh and make it a running success on the field.
Being a proud former alumnus of Class 2 of Vijana Reloaded, I easily identify with young people; their likes, dislikes, strengths, challenges as well as opportunities. Magic happens when youthful energy and passion meet modern day, world class business development skills. I believe in the potential of young people changing our world through impactful business solutions. At Viajana Reloaded I am a passionate and pragmatic Youth Mentor and Trainer, helping to create and develop youth-led businesses and creating employment while at it. I have a background in BSc. Environmental Studies and Journalism”
I am passionate about solving social challenges and contributing to the well-being of people and our planet, especially for people at the Bottom of the Pyramid. Working on human-centered design projects in countries like India, Colombia and Kenya has allowed me to get a deeper understanding of the needs, values and behavior of people from different cultures. I find this truly inspiring.
At ProPortion I experienced the value of social business models and international collaborations to realize idealistic ideas. I designed and coordinated 'The Impact Training' program for women entrepreneurs in Ethiopia to strengthen both their businesses and their impact on society, and right now we are seeking for opportunities to scale this successful formula to other upcoming economies.
Design-thinking is a very powerful methodology. It helps you to deeply understand the desires and constraints of BoP customers, and guides you in designing value propositions and inclusive business models inspired by the local context.
My specialties lay in translating insights into business ideas and tangible concepts or programs using creative methods. I have experience with projects in different countries and contexts such as Haiti, India, Sri Lanka, Brazil and the Netherlands. Next to working with Proportion I use my entrepreneurial and strategic skills at Entremedio.
As a National Youth Leader and Social Entrepreneur whose interest is to influence other people's lives for the better, I find so much pleasure supporting the work of ProPortion through Vijana Reloaded. It's fulfilling to touch the lives of people at the Base-of-Pyramid by training them how to tell their story and to pitch their business idea.
“If we want to have a positive impact on the world we live, we must start being a positive element in creating a better world for our future generations. The ProPortion Foundation is one of these positive elements.” Joost is the managing director of Reggs: A multidisciplinary design agency with the ambition to create meaningful design for people and planet. Reggs is one of the first Cradle-to-Cradle accredited design consultancies and also the founding father of ProPortion Foundation.
Theo Spierings is director of a New Zealand multinational dairy cooperative, Fonterra, owned by around 13,000 New Zealand farmers. The company is responsible for approximately 30% of the world's dairy exports, and is New Zealand's largest company.
“As an experienced Base-of-Pyramid practitioner, I aim to support ProPortion Foundation with my knowledge of (local) markets, networks and pragmatic approach. I strongly believe that we should learn to share, in order to realise growth.”
During Manons career her focus always lied on new business development. She is always on the look out for the opportunity above and beyond financial results.
This includes business models incorporating social components, in such a way that poor people can benefit. Currently as Business Manager at Teijin Aramid her attention will also be given to the social responsibility of multinationals.
As a vice president strategic projects as Frontclear, Ingrid supports economic development globally by catalysing the establishment of more stable and inclusive financial markets in emerging and frontier markets.
As a former director strategy and strategic funding at Cordaid, Ingrid & ProPortion closely worked together. Here you find Ingrid's endorsement.
“I believe that being a boardmember of the ProPortion Foundation I can actively contribute to the realisation of a new, better world. A dream that many of us share.” Taco works in the financial sector, as a business recovery and interim manager. The passion to create social impact originates from a valuable experience earlier in his career. As a board member of the Ma Vogel Foundation he made sure that the politicians in The Hague will not forget the homeless people.